Karim Rashid: "Design is about solving problems and making life easier."
Dubai hosted the second Russian Design Forum, organized by Olga Melnikova, the founder of 'OL Interior' — a significant international event that brought together over 250 Russian-speaking professionals in the fields of design and architecture. The forum became a platform for discussing innovative approaches, sustainable development, and the role of Russian-speaking designers in a global context.
The forum culminated with an inspiring speech by Karim Rashid — a world-renowned designer, famous for his innovative and bold works in industrial design. His work is known worldwide for transforming everyday objects into vibrant works of art. Karim has long been a symbol of bold and innovative approaches to design.
In an interview with the international magazine Time’s Person, Karim Rashid shared his views on the boundaries between art and design, discussed the future of the profession, and highlighted the potential of Russian designers in the global industry.
Do you think that design merges with art or are they separate disciplines?
I think art and design are very different and separate. Design is about solving everyday problems, helping us navigate and engage with the physical and virtual world. For example, when designing a phone interface, the goal is to ensure a good, easy experience. Design improves life, making it easier and more pleasurable, and it always incorporates function and daily experiences.
Art, on the other hand, conveys messages and emotional connections without serving a physical or virtual function. While some might argue that art is unnecessary, it teaches us about humanity's history and often reflects our culture and emotions.
The distinction is clear: design is about functionality and usability, while art is about self-expression and emotional impact. Designers and artists should embrace their respective disciplines. If you want to create art, make art. If you're focused on functionality, that's design. Mixing the two often leads to confusion and inefficiency.
What inspires your designs, especially in hospitality and residential projects?
My primary inspiration comes from observing people—how they live, sit, gather, and move. Social behavior fascinates me. I also find inspiration in technology—what new machinery or tools can do, how things can be made or produced, and how these innovations shape the world around us.
Additionally, problem-solving inspires me. While many believe most problems have been solved, design often creates new challenges that need addressing. For example, a beautiful chair must also be comfortable. There’s no excuse for an uncomfortable world today.
How have technological advancements influenced your design process?
Technology has made design much easier and more efficient. Early in my career, designing complex items like portable computers was a slow process. Today, we can create and evaluate 30 variations in a single day, making it possible to perfect designs quickly. Tools like AI have accelerated production and reduced costs, enabling designers to focus more on creativity and functionality.
I’ve been using AI in my work for three years. For instance, AI can generate multiple hotel room configurations in minutes, helping me choose the best option. While it’s true that AI may replace many designers in the future, I believe we should embrace these tools to enhance our work while we can.
What is your perspective on the potential of Russian designers?
Russia has an incredible history of self-sufficiency and innovation, producing everything from cars to space technology. The education, knowledge, infrastructure, and natural resources in Russia are remarkable. Over the past 25 years, I’ve seen immense creativity and talent in Russian designers, from painters to architects.
Russian culture deeply values applied arts, which is rare in many parts of the world. Movements like Deconstructivism and the creation of iconic propaganda posters showcase the strength of Russian design DNA. With such a rich heritage, Russian designers have the potential to make a significant impact on the global stage if given the opportunity to connect and collaborate internationally.